An Introduction to Buyer Personas for Ecommerce
Customer Acquisition & Retention

An Introduction to Buyer Personas for Ecommerce

Creating buyer personas is a helpful step in establishing a target audience for your ecommerce business. Learn about the who, what, where, and why behind buyer personas…

Volusion
10 Methods for Reducing Purchase Anxiety
Customer Acquisition & Retention

10 Methods for Reducing Purchase Anxiety

Don't let the anonymity of a non-physical storefront scare away potential customers. Consider these tips for reducing purchase anxiety and earning customer trust…

Elisabeth Newell
Using Net Promoter Scores for Your Ecommerce Store
Customer Acquisition & Retention

Using Net Promoter Scores for Your Ecommerce Store

Learn how to use a Net Promoter Score (NPS) to understand and improve customer loyalty for your ecommerce store…

Meg Nanson
Customer Feedback for Ecommerce: The Whats, Whys, and Hows
Customer Acquisition & Retention

Customer Feedback for Ecommerce: The Whats, Whys, and Hows

Customer feedback is a vital part of ensuring the success of any business. Check out our breakdown of quantitative and qualitative feedback and the best ways to gather each…

Elisabeth Newell
How To Respond to Negative Reviews Online
Customer Acquisition & Retention

How To Respond to Negative Reviews Online

What do you do when your business receives a negative review? Learn the best ways to respond and, hopefully, turn an unhappy customer into a repeat customer…

Elisabeth Newell
The Beginner’s Guide to Online Reputation Management
Customer Acquisition & Retention

The Beginner’s Guide to Online Reputation Management

It is critical to have a process for online reputation management so that your business can build trust with potential customers. Learn how to begin your strategy here…

Elisabeth Newell
Balancing Customer Acquisition & Retention for Ecommerce
Customer Acquisition & Retention

Balancing Customer Acquisition & Retention for Ecommerce

How do you balance customer acquisition and retention (and growing customer spend)? Read our post to find out, and pick up some tips for each strategy…

Elisabeth Newell
How to Write a “Thank You” Email That Keeps Customers Coming Back
Customer Acquisition & Retention

How to Write a “Thank You” Email That Keeps Customers Coming Back

Check out our reasons why it's important to write a “thank you for your purchase” email, and tips for crafting an email that helps your business thrive…

Volusion
How to Master Ecommerce Social Proof to Increase Conversions
Customer Acquisition & Retention

How to Master Ecommerce Social Proof to Increase Conversions

Social proof can boost conversion rates from 2-3% to over 10%. Read on to find out how to leverage social proof to increase your conversions…

Jeremy Moser