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If you want your email to be opened, a good subject line is crucial. In this post, we cover how ecommerce businesses can write effective email subject lines to increase open rates…
It costs much less to retain an existing customer than it does to acquire a new one. Learn how to craft emails that will win lapsed customers back…
Email marketing comes with its own set of rules meant to protect consumers from spam. Review some of the most common guidelines to ensure your email marketing efforts are sound…
Is email marketing right for your online business? We break down why it is critical to include email marketing in your communications strategy…
With the different inbox categories offered by Gmail, it can be difficult to ensure that your marketing messages are getting read. Learn how it works and how to keep your marketing comms at the top…
After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…
A proper content calendar should be a dedicated map of your future social media or blog posts. Learn more about creating one here.…
A 5C marketing analysis is a great way to evaluate the situation your business is in—and a great tool to help you plan for the future…
Whether it’s long and complex or short and simple, a well-executed marketing strategy can help you plan ahead, analyze results, and make adjustments as needed…