Starting an Online Store in 2024: Marketing Your Online Store
Digital Advertising

Starting an Online Store in 2024: Marketing Your Online Store

There are countless marketing techniques you can use, but there are some core, proven methods to start with, including search engine optimization (SEO), email marketing, SMS (text message) marketing, social media, and influencers.…

Volusion
How a Solid PPC Strategy Helps Ecommerce Businesses Grow
Digital Advertising

How a Solid PPC Strategy Helps Ecommerce Businesses Grow

PPC advertising can be daunting, yet extremely rewarding, for ecommerce business owners. Learn the top reasons you should invest in a strong PPC strategy for your store…

Volusion
A Brief Introduction to Google Shopping Campaigns
Digital Advertising

A Brief Introduction to Google Shopping Campaigns

If you’re looking for ways to boost the visibility of your products and increase conversions, your ecommerce store might benefit from running Google Shopping Campaigns…

Volusion
8 Google Shopping Metrics to Pay Close Attention To
Digital Advertising

8 Google Shopping Metrics to Pay Close Attention To

Your Google Shopping campaigns are underway. But how do you know if they're really performing at their best? Examine these eight Google Shopping metrics to gauge their performance and see what you should improve…

Amy Smith
Setting Up Your First PPC Campaign for Your Ecommerce Store
Digital Advertising

Setting Up Your First PPC Campaign for Your Ecommerce Store

As an ecommerce business, setting up your first PPC campaign can seem like a daunting task. Luckily, we’ve put together a quick guide to creating your first PPC campaign…

Amy Smith
8 Things to Consider Before Creating Your First Ecommerce PPC Ad
Digital Advertising

8 Things to Consider Before Creating Your First Ecommerce PPC Ad

Interested in starting to run PPC ads for your ecommerce business? Here are eight questions you should answer as you plan your first campaign…

Chelsea Chavez
How to Make Social Media Ads Work for Your Business
Digital Advertising

How to Make Social Media Ads Work for Your Business

Social media advertising can be a major help for your business. We explore the top platforms for ecommerce social media ads and best practices to keep in mind when creating your social advertising strategy…

Amy Smith
Addition Through Subtraction: How Negative Keywords Help Shopping Feed Campaigns
Digital Advertising

Addition Through Subtraction: How Negative Keywords Help Shopping Feed Campaigns

What role does keyword research play in your shopping feed campaign? You may not be able to bid on them, but a negative keyword strategy can help ensure better, prequalified clicks…

Adam Kirsch
Best Practices for Selling on Shopping Engines
Digital Advertising

Best Practices for Selling on Shopping Engines

Your shopping engine listings will only be successful if you follow each player's guidelines—along with industry-proven techniques. Learn more here…

Meg Nanson