Starting an Online Store in 2024: Marketing Your Online Store
Digital Advertising

Starting an Online Store in 2024: Marketing Your Online Store

There are countless marketing techniques you can use, but there are some core, proven methods to start with, including search engine optimization (SEO), email marketing, SMS (text message) marketing, social media, and influencers.…

Volusion
7 Types of Online Shoppers (& How to Sell to Each)
Customer Acquisition & Retention

7 Types of Online Shoppers (& How to Sell to Each)

Making a sale requires knowing your customers' needs in the moment. Meet the 7 types of online shoppers and learn how to appeal to each…

Elisabeth Newell
5 Ways to Increase Revenue (and Save Time) With Chatbots
Customer Acquisition & Retention

5 Ways to Increase Revenue (and Save Time) With Chatbots

Chatbots let you automatically respond to inquiries about your products. Here are five ways chatbots help ecommerce merchants increase revenue and productivity…

Carmela Hayes
How To Assess Your Customer Retention Strategy
Customer Acquisition & Retention

How To Assess Your Customer Retention Strategy

Customer retention is key to any business's success. Check out our tips for assessing your customer retention strategy using key metrics and other strategies…

Hanson Cheng
Ecommerce Loyalty Programs: Everything You Need To Know
Customer Acquisition & Retention

Ecommerce Loyalty Programs: Everything You Need To Know

Customer loyalty is essential to your success. We've compiled everything you need to know about loyalty programs, from various programs to consider to benefits you can expect…

Hanson Cheng
An Introduction to Buyer Personas for Ecommerce
Customer Acquisition & Retention

An Introduction to Buyer Personas for Ecommerce

Creating buyer personas is a helpful step in establishing a target audience for your ecommerce business. Learn about the who, what, where, and why behind buyer personas…

Volusion
10 Methods for Reducing Purchase Anxiety
Customer Acquisition & Retention

10 Methods for Reducing Purchase Anxiety

Don't let the anonymity of a non-physical storefront scare away potential customers. Consider these tips for reducing purchase anxiety and earning customer trust…

Elisabeth Newell
Using Net Promoter Scores for Your Ecommerce Store
Customer Acquisition & Retention

Using Net Promoter Scores for Your Ecommerce Store

Learn how to use a Net Promoter Score (NPS) to understand and improve customer loyalty for your ecommerce store…

Meg Nanson
Customer Feedback for Ecommerce: The Whats, Whys, and Hows
Customer Acquisition & Retention

Customer Feedback for Ecommerce: The Whats, Whys, and Hows

Customer feedback is a vital part of ensuring the success of any business. Check out our breakdown of quantitative and qualitative feedback and the best ways to gather each…

Elisabeth Newell