Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy
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Conversions, Conversion Rate, and Optimization for Ecommerce

Conversions, Conversion Rate, and Optimization for Ecommerce

How to Leverage 2023 Ecommerce Trends in 2024

How to Leverage 2023 Ecommerce Trends in 2024

Ecommerce Trends in 2025: Process Automation

Ecommerce Trends in 2025: Process Automation

Ecommerce Made Easy with ChatGPT: 5 Prompts You Can't Afford to Miss

Ecommerce Made Easy with ChatGPT: 5 Prompts You Can't Afford to Miss

  • Branding & Design
  • Customer Acquisition & Retention
  • Holiday Planning
  • Products & Presentation
Feedback and Review Emails for Ecommerce: How to Craft Effective Messaging

Feedback and Review Emails for Ecommerce: How to Craft Effective Messaging

The 15 Most Popular Types of Sales Promotions

The 15 Most Popular Types of Sales Promotions

How to Curate Content for Your Ecommerce Customers

How to Curate Content for Your Ecommerce Customers

Planning Effective Content That Serves Your Business

Planning Effective Content That Serves Your Business

  • Email Marketing
  • Paid Search
  • SEO
  • Social Media
How Entrepreneurs Can Deal with Failure (Large or Small)

How Entrepreneurs Can Deal with Failure (Large or Small)

How to Leverage 2023 Ecommerce Trends in 2024

How to Leverage 2023 Ecommerce Trends in 2024

Leveraging the Psychology of Discounts to Make More Money

Leveraging the Psychology of Discounts to Make More Money

Ecommerce Trends in 2025: The Rise of Social Commerce and Influencer-Driven Sales

Ecommerce Trends in 2025: The Rise of Social Commerce and Influencer-Driven Sales

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  • Ecommerce Studies
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Branding & Design

Your business image & visuals should tell a story about your products. Read our posts on designing for your ecommerce store, from branding to site themes.

Branding 101: How to Make Your Social Media Stand Out
Branding & Design

Branding 101: How to Make Your Social Media Stand Out

Are you filled with envy because you wish you could take killer pictures like the ones you see on your social media feeds? Truth is, you don…

Giovanna Hernandez
8 Easy Ways to Develop Your Business Identity
Branding & Design

8 Easy Ways to Develop Your Business Identity

Developmental psychologist Erik Erikson identified eight stages of human development, pointing out that each stage builds upon the successfu…

Leo Welder
The 5 Most Important Goals of Homepage Design
Branding & Design

The 5 Most Important Goals of Homepage Design

Though you may not judge a book by its cover, you can bet that your customers are judging your online store by its homepage design. Our…

Matt Winn
Learn How to Optimize Your New Homepage Slideshow
Branding & Design

Learn How to Optimize Your New Homepage Slideshow

Modernize your homepage and change your storefront's look on the move with our new homepage slideshow. Learn how to get your started tod…

Volusion
3 Questions to Ask When Assessing Your Current Website Design
Branding & Design

3 Questions to Ask When Assessing Your Current Website Design

Are you dissatisfied with your current website design, but can't quite put your finger on why? A few simple questions can clarify your t…

Jason Ferguson
Color Theory Applied to the Web
Branding & Design

Color Theory Applied to the Web

Choosing colors for a new site may seem daunting at first, but creating a color scheme for your Volusion online store is simple if you follo…

Volusion
Ten Best Practices for Ecommerce Landing Pages
Branding & Design

Ten Best Practices for Ecommerce Landing Pages

A landing page is your opportunity to make a positive first impression with a prospective customer. It's important to get it right. Here…

Sharanya Srinivasan
The 7 Best Color Resources for Your Online Store
Branding & Design

The 7 Best Color Resources for Your Online Store

Color is a powerful, emotional and hugely important part of any design. But finding the right colors for your store isn't always easy. C…

Volusion
The Art of Using Animation in Your Store Design
Branding & Design

The Art of Using Animation in Your Store Design

Knowing when to use animated effects in your store's web design is more art than science. Read on to see the five contexts in which anim…

Volusion
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