Building a Successful Brand for Your Ecommerce Business
Branding & Design

Building a Successful Brand for Your Ecommerce Business

Branding is more than just a logo and some complementary colors. Check out our steps for building up your brand to boost conversions…

Elisabeth Newell
How Great Product Photography Helps Your Ecommerce Store
Products & Presentation

How Great Product Photography Helps Your Ecommerce Store

In ecommerce, a picture is worth a thousand sales. Thus, high-quality product photos are critical for any successful online store. Here’s a breakdown on why, plus resources for elevating your product photos…

Elisabeth Newell
Best Practices for Refining Your Product Photography
Products & Presentation

Best Practices for Refining Your Product Photography

Interested in improving your product photography skills? Check out our nine best practices for creating compelling product photos…

Elisabeth Newell
Smartphone Product Photography: Setting the Stage on a Budget
Products & Presentation

Smartphone Product Photography: Setting the Stage on a Budget

Taking professional-looking product photos on a budget can be tough. Check out our tips for setting up an inexpensive "photo studio" to capture quality images with your smartphone…

Elisabeth Newell
6 Best Practices for Ecommerce A/B Tests
Planning & Growth

6 Best Practices for Ecommerce A/B Tests

Ensure that your ecommerce A/B test is being run as strategically as possible by considering these best practices for A/B testing…

Elisabeth Newell
How to Run an A/B Test for Ecommerce Businesses
Planning & Growth

How to Run an A/B Test for Ecommerce Businesses

These days, A/B testing with a dedicated tool is easy, but there are certain actions to keep in mind as you set up your test. Check out our post on running a successful A/B test for your ecommerce site…

Elisabeth Newell
Customer Feedback for Ecommerce: The Whats, Whys, and Hows
Customer Acquisition & Retention

Customer Feedback for Ecommerce: The Whats, Whys, and Hows

Customer feedback is a vital part of ensuring the success of any business. Check out our breakdown of quantitative and qualitative feedback and the best ways to gather each…

Elisabeth Newell
How To Respond to Negative Reviews Online
Customer Acquisition & Retention

How To Respond to Negative Reviews Online

What do you do when your business receives a negative review? Learn the best ways to respond and, hopefully, turn an unhappy customer into a repeat customer…

Elisabeth Newell
The Beginner’s Guide to Online Reputation Management
Customer Acquisition & Retention

The Beginner’s Guide to Online Reputation Management

It is critical to have a process for online reputation management so that your business can build trust with potential customers. Learn how to begin your strategy here…

Elisabeth Newell