9 PPC Metrics You Absolutely Need to Track
Digital Advertising

9 PPC Metrics You Absolutely Need to Track

Do you know how to accurately gauge the effectiveness of your PPC campaigns? Here are 9 PPC metrics to help you strategize for a successful campaign…

Kevin Fowler
We Know What You Browsed for Last Month: 6 Tips for Remarketing Success
Digital Advertising

We Know What You Browsed for Last Month: 6 Tips for Remarketing Success

See how remarketing can help you sell more…

Chelsea Chavez
The Beginner’s Guide to Paid Facebook Traffic for Ecommerce Stores
Digital Advertising

The Beginner’s Guide to Paid Facebook Traffic for Ecommerce Stores

Read all about Facebook ads…

Mikkayla Casey
Using Google Analytics to Audit Your Paid Ad Traffic
Digital Advertising

Using Google Analytics to Audit Your Paid Ad Traffic

Improve your PPC ads with Google Analytics to audit your traffic.…

Sean O'Connor
How to Segment your Google Shopping Campaign
Digital Advertising

How to Segment your Google Shopping Campaign

Segmenting marketing campaigns is all about ways to view, optimize, and use advertising data — taking one campaign strategy and breaking it…

Sean O'Connor
The Unique Anatomy of An Effective Facebook Ad
Digital Advertising

The Unique Anatomy of An Effective Facebook Ad

Facebook ads can be a tricky and elusive endeavor. While most business owners understand that these ads can significantly improve brand visi…

Samantha Rupert
How to Create a Social Media Marketing Campaign
Digital Advertising

How to Create a Social Media Marketing Campaign

Take your social game to the next level…

Samantha Rupert
Paid Search Terms to Know
Digital Advertising

Paid Search Terms to Know

Commit these terms to memory…

Taryn Gamboa
How to Use Google Ads for Ecommerce
Digital Advertising

How to Use Google Ads for Ecommerce

Businesses use Google Ads to optimize their ad searches & rank higher with Google. Check out our pointers on using Google Ads for your ecommerce site…

Adrianne Beutnagel