With the rise of social networking sites like Facebook and Twitter in the early 2000s, businesses all over the world now have a perfect place to market their products or services online. To date, 70% of small businesses make use of social media to promote their brand and connect with their customers.
There’s no denying that social media has greatly benefited industries of all types, particularly small businesses. Unlike traditional forms of advertising, social media marketing is relatively cheaper, has a wider reach, and is easier to manage.
The best way to be successful is by keeping your page active and your followers engaged. To do this, you need to post regularly. But how do you define "regularly"?
So what's the magic number for posting?
There's no precise rule for how many posts you should make on a daily basis. However, statistics indicate some interesting patterns that can help boost your social media marketing efforts.
According to HubSpot, if you have less than 10k followers, one post a day is enough. Exceeding this threshold will result in 60% fewer clicks per post. If you have more than 10K followers, 1-2 posts per day are ideal.
The recommended frequency of posts also depends on the platform you’re using. For instance, HubSpot found that on Facebook, fewer posts tend to drive more engagement on pages with less than 10K followers. In fact, 4-5 posts per month can double the engagement per post.
It’s totally different when it comes to Twitter. In this channel, you can tweet your heart out. That’s because each tweet will normally last for just 20 minutes before it gets pushed down to the bottom of the page. Experts say that a reasonable target is 1 or 2 tweets per hour. But a more realistic goal would be three tweets per day.
Instagram, on the other hand, is more about “quality over quantity.” One post per day is enough, but you should make sure that it is visually appealing. If you have over 1,000 followers on Instagram, three to four posts per day are ideal.
If you’re on Pinterest, you can do anywhere from five to 30 pins per day. If you’re just starting out, five pins would be enough. As your following grows, pin some more. The more pins you do, the higher your engagement.
Time and Day of the Week
Again, different social media platforms have different best “times” for posting.
According to Sprout Social, the best day to post on Facebook is Wednesday between 9 a.m. and 3 p.m.
On Twitter, it’s Tuesday and Wednesday, anywhere from 8 a.m.and 4 p.m.
On Instagram, it’s Thursday at 3 p.m., 5 a.m., 11 a.m., and 4 p.m.
Consistency is Key
More than the frequency of your posts, social media marketing experts emphasize the importance of consistency. This means you can get better results if you will post once a day consistently for one month than if you will drop five posts in one day and stop.
Decide on a fixed schedule for your social media posts. This way, your customers will have something to look forward to at certain times or days of the week. It also makes your life easier.
Thankfully, most social media platforms have scheduling features that let you set up content for the entire week or month and have it posted at specific times and days. Alternately, all-in-one marketing platforms like Adrack can help you schedule and manage your social media posts, as well as analyze their impact on your business.
Quality Reigns Supreme
In order for your audience to engage with your posts, you need to make your content highly relevant to them. Take time to understand your audience so that you can align your social posts to their likes and interests.
Furthermore, make your posts positive. It doesn’t always have to be happy, but it has to make your audience excited and inspired.
Keep your posts short and simple. Some if not most of your followers are too busy to read lengthy posts. If you’re posting on Facebook or Twitter, include a nice photo to capture your audience’s attention.
Social media is extremely valuable to businesses these days, and every business is different—what works for others may not work for you. Experimentation is the key. Don't be afraid to test different posting frequencies until you find the schedule that will give you the best results.