Ecommerce Holiday Planning

Getting Your Ecommerce Store Ready for the Holidays

'Tis (Almost) the Season To Be Selling

The holidays may still be months away, but in ecommerce, it's never too early to start planning for the most wonderful time of the year. Take advantage of the opportunity to increase sales and profit by getting your website retail ready now, with help from this eBook. Here, we've compiled all the info you need for seasonal success—from design and promotions to marketing strategies and tools. By reaching and connecting with shoppers in meaningful (and profitable) ways, you can hit your year-end goals and set your store up for a very happy new year.

1

Deck The Digital Halls: Holiday Design

Get your website into the holiday spirit with these design tips for adding festive flair.

2

Seasonal SEO

Help holiday shoppers find your site through organic search by creating holiday-specific landing pages, capitalizing on customer reviews, and blogging.

3

Holiday Sales & Special Offers

Choose the perfect promotions for your ecommerce store to lure in holiday shoppers without damaging your bottom line.

4

Season's Greetings: Email Marketing

Craft holiday emails that will get your customers ready to shop with these tips for email marketing.

5

Spreading Holiday Cheer: Social Media

Harness the power of social media to find new customers, answer questions for shoppers, and remarket to people who didn't purchase.

6

Paid Search: Help Shoppers Find What's on Their Wish Lists

Use pay-per-click text ads and shopping feeds to get your store and products in front of people looking for what you sell.

7

Jingle All The Way: Converting Holiday Sales

Once shoppers arrive at your store, it's time to get them to make a purchase. Convert shoppers into buyers with these tips.

8

Countdown To Black Friday: Your Checklist

We've condensed our tips into an easy-to-use checklist to help you make this your best holiday season yet!