Case Study

Boat Lift & Canopy SEO Case Study


Boat Lift & Canopy strives to create the highest quality boat lift canopies on the market at the most affordable pricing. Their products are designed to fit the most popular brands and long lasting materials to keep boats lasting longer than ever!



increased in organic site sessions


increase in organic revenue


increase in organic transations since the project inception


conversion rate for the organic marketing channel


Boat Lift & Canopy first reached out to Volusion Marketing Services in 2015. It’s biggest SEO challenge was the sheer volume of products and categories on the site because every make and model had it’s own page. In addition to navigation and organizational issues, this is quite a competitive market with many established sites.

Volusion’s Strategy

Boat Lift Canopy’s Advanced SEO campaign used a multitier strategy to build their organic visibility including:
• On-page code and content for increased relevancy for important keyword phrases.
• Optimized FAQ articles in order to capture more traffic during the research stage of the buying process.
• A comprehensive content strategy to increase authority and keyword relevancy.

“As Boat Lift & Canopy has appropriate keyword rich tags and content on the site’s products and categories, our focus moving forward will be continuing to create relevant and engaging content in the form of blog posts to become a trusted industry resource. We’ll also use social media to increase product awareness to Facebook users.”

Dan Smullen

SEO Specialist, Team Lead