Case Study

Basecamp Closeouts Shopping Feeds Case Study


CBS Sports launched to offer affordable sporting apparel, gear and equipment available to sporting enthusiasts across the country. Since the brick-and-mortar’s inception more than three decades ago, the family-owned business prides itself in its promise to prove exceptional customer service—both off- and online.


+ 26%

increase in Shopping Feeds site sessions from the project inception


increase in new users from the Shopping Feeds campaign


Shopping Feeds accounted for total site revenue


increase in Shopping Feeds transactions

Challenges launched in late-2013 with a specialization on products both regional and seasonal in nature. They are in a highly competitive industry and struggled with minimal online visibility. Competing with leading retailers such as REI and Sports Authority, the storeowner came to Volusion Marketing Services for guidance to help grow the site’s presence and increase product exposure.

Volusion’s Strategy

Volusion implemented a Shopping Feeds campaign to:
• Increase brand awareness and product exposure via product listings on Google.
• Maintain listing relevancy by developing concise product descriptions.
• Continuously monitor product performance to proactively identify potential adjustments to product listings within the store and data feed.
• Establish and manage an AdWords-based marketing plan to instill traffic growth.

“Since inception, our shopping feeds strategy has proven to be a vital component of Basecamp Closeouts’ marketing. Looking ahead, we will leverage this success and the retailer’s competitive pricing to continue increasing sales growth.”

Jahnvi Patel

Shopping Feed Specialist