Investing in high-quality product photography is one of the best things you can do for your ecommerce store’s conversion rate. A 2018 study found that product images had the largest impact on digital purchase decisions, with 83% of respondents saying product images and photos were “very” or “extremely” influential in their decision process. Product photos were ranked as even more important than product descriptions/detailed specs, reviews and star ratings, and videos, demonstrating that customers like to see what they are buying.
When shoppers visit your store, their first instinct is to skim over your product images to see if something catches their eye. If your images are high quality and show the value of your product, customers won’t hesitate to add the item to their cart and check out.
That being said, producing quality product photography is no easy feat. Whether you’re taking your photos with an expensive camera or your smartphone, here are a few steps you must take to produce the best product images.
Read the full guide below: