Marketing & Promotion
Kiera Abbamonte
3 Simple Ways to Start Marketing Your New Store
These three tips will help you market your store
Kiera Abbamonte
Marketing & Promotion
A good marketing strategy is the cornerstone of any successful business. Read our posts on everything from email marketing to affiliate programs.
Marketing & Promotion
Meg Nanson
Clicks and Mortar: Marketing for Omnichannel Retail
What's omnichannel retail? Find out here
Meg Nanson
Marketing & Promotion
Natalie Stambro
The Top 5 Mistakes Email Marketers Make
Try to avoid these flubs before hitting "send"
Natalie Stambro
Marketing & Promotion
Deborah Sweeney
3 Simple Ways Ecommerce Businesses Can Personalize Customer Emails
Here's how to write clickable email subjects
Deborah Sweeney
Marketing & Promotion
Nick Doumlele
Affiliate Marketing Basics: Getting Started, Choosing Partners, & Generating Sales
Learn more about affiliate marketing here
Nick Doumlele
Marketing & Promotion
Dean Thomas
The 6 Rules of Using Influencer Marketing for E-commerce
Learn all about influencer marketing
Dean Thomas
Marketing & Promotion
Michael Pierce
5 Insights for Making Content Marketing Work for Your Store
Get started on your content marketing with this handy guide.
Michael Pierce
Marketing & Promotion
Esther Park
How to Grow Your Brand with Video Marketing
“Build a brand. Build a brand. Build a brand.” If this is the mantra you find yourself repeating over and over as you lay awake at night, racking your brain for creative ways to set yourself apart from the rest of the competition, take a breath and relax, if just
Esther Park
Marketing & Promotion
Andrea Kinnison
Five Email Metrics You Should Be Tracking
Email has one of the highest ROIs of any marketing channel, but many entrepreneurs don’t know how to measure their email’s performance. The good news is, we’ve got you covered! Bounce Rate What is it? The number of emails you sent that bounced. There are two types
Andrea Kinnison
Marketing & Promotion
Grant Thomas
How to Grow Your Ecommerce Business with Email Lead Capture
It doesn’t matter how you spin it: email is still king. While email marketing is the oldest sales channel, it still vastly outperforms any other channel. Email is personal, direct and heavily transactional. When you look at these three factors alone, it’s hard to ignore email as a
Grant Thomas
Marketing & Promotion
Meg Nanson
Why We Love to Hate Stock Photos (And When it's Okay to Use Them)
You know what people have a lot of opinions about? Stock photos. It seems like every day another article pops up explaining why stock photos are the devil, and how using them will relegate your website to the Cheesy Corporate Schlock corners of the internet forever. And I get it,
Meg Nanson
Marketing & Promotion
Doug Bonderud
Art and Science: The Evolution of Effective Marketing
Is marketing art? Science? Both? In the halcyon days of marketing’s youth — stylized and idealized thanks to media efforts like Mad Men, art, or perhaps even “magic,” was the foundation of consumer capture efforts. Fast-forward to 2016 and metrics dominate the landscape: How did visitors arrive at your website?
Doug Bonderud