Marketing & Promotion
Colleen Hart
5 Tips for Running Effective Promotions
Read how to run a successful promotion
Colleen Hart
Marketing & Promotion
A good marketing strategy is the cornerstone of any successful business. Read our posts on everything from email marketing to affiliate programs.
Marketing & Promotion
Andrea Kinnison
Your Get-Started Guide to Email Marketing: Defeating that Overwhelmed Feeling
Does the concept of email marketing seem scary or overwhelming? We break down the basics you'll need to start effective email marketing for your small business
Andrea Kinnison
Marketing & Promotion
Victor Blasco
How to Produce the Perfect Customer Testimonial Video
Here are some tips for producing a great testimonial video
Victor Blasco
Marketing & Promotion
Kiera Abbamonte
3 Simple Ways to Start Marketing Your New Store
These three tips will help you market your store
Kiera Abbamonte
Marketing & Promotion
Meg Nanson
Clicks and Mortar: Marketing for Omnichannel Retail
What's omnichannel retail? Find out here
Meg Nanson
Marketing & Promotion
Natalie Stambro
The Top 5 Mistakes Email Marketers Make
Try to avoid these flubs before hitting "send"
Natalie Stambro
Marketing & Promotion
Deborah Sweeney
3 Simple Ways Ecommerce Businesses Can Personalize Customer Emails
Here's how to write clickable email subjects
Deborah Sweeney
Marketing & Promotion
Nick Doumlele
Affiliate Marketing Basics: Getting Started, Choosing Partners, & Generating Sales
Learn more about affiliate marketing here
Nick Doumlele
Marketing & Promotion
Dean Thomas
The 6 Rules of Using Influencer Marketing for E-commerce
Learn all about influencer marketing
Dean Thomas
Marketing & Promotion
Michael Pierce
5 Insights for Making Content Marketing Work for Your Store
Get started on your content marketing with this handy guide.
Michael Pierce
Marketing & Promotion
Esther Park
How to Grow Your Brand with Video Marketing
“Build a brand. Build a brand. Build a brand.” If this is the mantra you find yourself repeating over and over as you lay awake at night, racking your brain for creative ways to set yourself apart from the rest of the competition, take a breath and relax, if just
Esther Park
Marketing & Promotion
Andrea Kinnison
Five Email Metrics You Should Be Tracking
Email has one of the highest ROIs of any marketing channel, but many entrepreneurs don’t know how to measure their email’s performance. The good news is, we’ve got you covered! Bounce Rate What is it? The number of emails you sent that bounced. There are two types
Andrea Kinnison