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Email marketing comes with its own set of rules meant to protect consumers from spam. Review some of the most common guidelines to ensure your email marketing efforts are sound…
Is email marketing right for your online business? We break down why it is critical to include email marketing in your communications strategy…
With the different inbox categories offered by Gmail, it can be difficult to ensure that your marketing messages are getting read. Learn how it works and how to keep your marketing comms at the top…
After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…
A proper content calendar should be a dedicated map of your future social media or blog posts. Learn more about creating one here.…
A 5C marketing analysis is a great way to evaluate the situation your business is in—and a great tool to help you plan for the future…
Whether it’s long and complex or short and simple, a well-executed marketing strategy can help you plan ahead, analyze results, and make adjustments as needed…
Email marketing is an essential part of any business. Here are some of the most common types of emails that successful ecommerce businesses use in their email marketing strategy…
You may have an effective email marketing strategy already, but it's important to constantly sharpen your efforts to better connect with your audience. Learn how here…