Volusion is an all-in-one ecommerce solution that helps entrepreneurs build and manage successful online businesses.
Backlinks are one of the most important ranking signals, and one of the most difficult to acquire. Learn how to find the links that benefit your website, and how to avoid linkbuilding practices that could end up getting you penalized by search engines. Search engines are a critical marketing component
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Modernize your homepage and change your storefront's look on the move with our new homepage slideshow. Learn how to get your started today, and how to keep your homepage optimized. Your homepage is, unequivocally, your website’s prime real estate. In order to help our merchants make the
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There's more than one way to get on the first page of search results, and that means having more than one strategy for making the most of page 1 real estate. Join two of our top specialists as they explain ways to create an integrated SEO and Google
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Confused by some of the terminology surrounding marketing, design or the technical aspects of maintaining an online store? Learn more from our glossary of ecommerce terms. While ecommerce professionals do their best to provide transparency and clarity in their work, occupational terminology always carries the potential to undo those efforts
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Recent changes to the Google Merchant Center could mean suspensions for unwary merchants. Learn about the 5 most common Merchant Center suspensions and how to overcome them. Any Google Shopping merchant would cringe to find an email in their inbox that begins with the words: “Dear Google Shopping Merchant, It
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Where are you investing your ad budget? Join us as we explore advertising networks outside of Google and the strategies that they pair best with. Google’s advertising service is a powerful engine for driving fast traffic to your site, but it isn’t the only game in town, and
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Identifying your search engine competition is certainly worth your time, but a few false steps can cost you both time and effort. We'll walk you through some of the best ways to identify your competition and time-savers for researching them. As an online business owner, it’s essential
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Learn how to create dynamic ads with countdowns and automated keyword strategies using AdWords scripts. One of our PPC specialist will show you how to take advantage of this powerful technology, even without a background in coding. What are AdWords scripts? AdWords scripts are powerful tools you can use to
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Looking for ways to get more return for your PPC investment? We've collected 10 of our favorite search marketing resources. Paid search flexes both the analytical and creative sides of your brain, but on any given day the PPC can be turned upside down. Google, as well as
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Choosing colors for a new site may seem daunting at first, but creating a color scheme for your Volusion online store is simple if you follow a few basic principles of color theory when selecting your palette. What is Color Theory? Color theory covers a range of topics related to
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Color is a powerful, emotional and hugely important part of any design. But finding the right colors for your store isn't always easy. Check out this post for the seven color resources that can help. Are you looking to update your current store’s colors and branding? Having
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Weddings are, in a word, momentous. They're deeply personal, emotional and meaningful occasions that require immense preparation. And as such, brides, grooms, and wedding planners are constantly on the lookout for the perfect pieces to complete the wedding of their dreams. That's where online stores in
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